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Your customer flirts with competition |
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Today's fickle customer flirts with many brands, and it takes more than a great product and service to keep him with you. A good loyalty program, helps you retain customers at a fraction of the cost of what it takes to acquire a new one.
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Help Identify your most valuable customers |
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Banks and mobile service providers have it easy. They already know everything about their customers. But if you are a restaurant, salon or apparel chain then getting initial customer data is difficult. The consumer will not give it to you without a reaso. |
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Understand key data metrics about your valuable customers |
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How often do they visit you, how much do they spend, what do they buy, are they weekday or weekend customers etc. |
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Open a direct communication channel with your customers |
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In a world where advertising is expensive, and consumers resist spam - the permission to communicate with the consumer, received through the use of a loyalty program is invaluable |
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No card - No card needs to be issued to the consumer, consumers needn't carry a card and no card readers at your POS terminal. Hence no additional physical infrastructure is required to get started |
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Time to Market - Setting up and launching your own loyalty program can take as little 15 min. |
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Freedom to the consumer - The consumer can for the first time be a part of as many loyalty programs as he/she wants without having to worry about making space for an extra card in their wallet. Additionally your ability to induce loyalty is no longer dependent on the space available in your consumers wallet |
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'Track-ability' of Consumer Visits - No longer will the business be in a fix wondering if a consumer has stopped visiting their store or has just stopped bringing the card to the premise. If the consumer has shared his mobile number with you once and been rewarded, he will typically share the mobile number every time |
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Communication Tool as well - Since the mobile is fundamentally a communication device, the information gathered using analytic techniques can be used to cross sell or up sell the consumer with appropriate communication - something which was not possible in a card based loyalty mechanism |
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Completely outsource your loyalty to those who specialize in it. No more depending on technology providers who install technology and let you worry about reports and what to do with them. |
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Revu owns your loyalty program and is actively thinking on how to improve the loyalty of your customers. |
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Every month apart from reporting, we will analyse the data and suggest means and methods to improve loyalty of your customers. |
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Impact on Loyalty |
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Create customized loyalty programs with offers and give backs that are unique to different segments of consumers (silver, gold, platinum) |
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mCoupons offering a discount or freebee to the consumer if they revisit you within a certain period of time |
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Impact on Purchase Basket Size - Cross Selling & Up Selling |
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Create a "My Offer of the Day" a unique offer to consumers, that makes them feel special and also helps cross sell and increase purchase basket size |
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Data Analytics by store location & Overall that drives Consumer Insight and marketing decisions |
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How many unique customers |
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How many repeat customers |
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Weekday vs Weekend customers |
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Customer Demographics - Age, Sex, Location |
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Easy to detect impact of any external marketing activities intended to induce trial. We will always know the number of unique customers who were acquired through a marketing initiative |
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Automated Direct to Consumer Campaigns |
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Algorithm based promotional SMS campaigns needs you as the business to only define the segment and the communication. The software takes over to deliver targeted campaigns for you on an ongoing basis |
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Impact on Consumer Feedback |
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Leaving feedback for the business is just a SMS away. If a consumer does not find her size in a store, she can just send a SMS with model number and size. The business will be able to reach out to the customer once the product is available, thus delighting the customer |
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Impact on Consumer Engagement |
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Use any of our engagement techniques to build a relationship with your consumer |
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If you like shopping with us, SMS Like to +919243000111 |
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Similarly Vote, Rate, Review, Recommend, Contests and more |
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Impact on Word of Mouth Marketing |
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For the first time, you as a business can influence word of mouth marketing. Revu encourages consumers to link their mobile numbers to their facebook accounts. |
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Everytime the consumer engages with the brand or smses that they like the experience at the brand, it gets posted on their facebook & twitter pages. It acts as an endorsement for the brand that all his/her friends on facebook can see |
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Imagine if even 1% of your consumers posts on facebook, that will mean a marketing reach of 200-300 customers for every 100 who visit your store - At no Cost!! |
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Customer Lifetime Value vs Referral Value |
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Maximise Customer Lifetime Value and Referral Value using our Loyalty platform |
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Lifetime value is defined as the amount the consumer spends with you over a lifetime |
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Referral value is defined as how much does the consumer refer you to friends - how much does he talk |
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Build your own Mobile Community - A community of loyal and highly engaged consumers directly accessible by you on their mobile |
